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Why web traffic matters as much as foot traffic to Realtors

By in Press Enterprise on January 8, 2018

By Fielding Buck

With a new generation of buyers shopping for homes on their smartphones, it’s time real estate agents sharpened their online strategies, according to a Southern California broker.

Dave Corey sees a convergence of cell phone-dependent millennials seeking their first homes and online companies who want their business.

“I think a lot more change and a lot more brisk change is coming than people give credit to,” he said.

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Corey is president of the of the Berkshire Hathaway HomeServices Perrie Mundy Realty Group, which recently expanded to Riverside County from Redlands.

The population of millennials, people born between 1982 and 2000, exceeds baby boomers in the United States and California. Studies show they are a major force in the housing market and, according to Corey, “a couple of years earlier than many had forecast.”

The National Association of Realtors says buyers age 36 and younger make up 34 percent of the market. In California, millennial homebuyers made up 31 percent of the market in 2017.

The 2016 State of Hispanic Ownership Report shows a rise in purchasing power among millennials who “demand engagement through social […]    

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