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What’s next for UCLA football with Chip Kelly?

By in Press Enterprise on November 27, 2017

By Thuc Nhi Nguyen

UCLA didn’t take the field Saturday, having played its regular-season finale on a Friday, but the Bruins still dominated the college football discussion.

That’s the type of attention Chip Kelly brings to Westwood.

“It’s a home run hire,” Pac-12 Networks analyst Yogi Roth said.

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The Bruins lured the former Oregon head coach away from an SEC suitor and made him the highest public employee in California with a five-year, $23.3 million deal announced Saturday morning. Kelly’s innovative approach at Oregon changed college football, and now the 54-year-old coach takes over a program in the midst of a nearly two-decade conference title drought.

Kelly will meet the media for the first time as UCLA’s head coach Monday afternoon. Here’s how the hire will affect the Bruins and those around the program:

Recruiting

Former UCLA head coach Jim Mora once referred to USC as a “monster” in recruiting as the Trojans have dominated the area with their history of national championships and Heisman Trophy winners. Kelly is preparing to slay the beast.

“Chip Kelly, to me, is the one guy that USC wouldn’t have wanted to get the (UCLA) job because of the type of juice he has,” Roth said.

Scott Altenberg, the head coach at Serra High that’s known for producing USC stars such as Adoree’ Jackson and Robert Woods, met Kelly when he was the offensive coordinator at New Hampshire. They sat in Altenberg’s office and talked football for hours when Kelly was there to recruit.

“It was more about this is where you’ll fit in and this is what you’re going to do,” said Altenberg, a former UCLA walk-on and current season-ticket […]    

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