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Super Bowl TV ratings are big – but just how big might surprise you

By in Press Enterprise on February 1, 2018

By Kurt Snibbe

NFL regular season ratings were down nearly 10 percent from last year, but the Super Bowl has been the highest-rated show for decades.

Here’s a look at the numbers around the Super Bowl, plus what to expect this Sunday.

Super ratings

Last year’s Super Bowl was the fifth most-watched program in TV history and trailed only Super Bowl XLVIII (112.2 million) as the most-watched event in Fox history, according to the network.

The Super Bowl had 63.35 million more viewers than the second most-watched program of 2017 and the Super Bowl Post Game program had 61 million viewers.

2018 game coverage

NBC will be covering the Super Bowl from all angles with 192 channels of video including 12 fixed pylon cameras, six in each end zone.

For the first time at the Super Bowl, NBC Sports will be operating a “High SkyCam” which will be 80 feet above the field with a regular SkyCam at 40 feet high.

There will also be more than 130 microphones throughout the stadium.

Top watched in 2017

Sports domination: These are the top prime-time telecasts of 2017 in millions of total viewers.

Top watched showsWho watched more TV?

Average daily time watching TV by state

states that watch most TVAudience universe

Thanks to technology and TV-connected devices, viewers have more ways to watch programming than ever. Television is still the preferred method, but even that has changed as people are watching more and more shows on time-shifted TV (such as DVR) and online.

Household ownership of devices

Nielsen’s National Television Household Universe estimated 119.6 million TV homes in the U.S. and 58.7 percent of the TV households have a device capable of streaming content to the television set.

A breakdown is shown below.

Viewing devicesTotal viewers: Estimated to be 304.5 million (age 2 and up), which represents an increase of 0.9 percent from 2016.

Sports and drama: […]    

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