Southern California mountain ski resorts hopeful recent snowfall attracts President’s Day vacationers

By in Press Enterprise on February 14, 2018

By Brian Whitehead

Miracle March 1991 lives in ski resort lore.

That year, a drought-ending storm saved a disastrous ski season, blanketing mountains from Southern California to Nevada with feet upon feet of natural snow. Lake Tahoe is believed to have received upwards of 20 feet of snow; area resorts reveled in half that volume.

Twenty-seven years later, resort officials and regulars hold out hope for an encore.

Snow Valley Mountain Resort in Running Springs has enjoyed about 3 inches of snow over the past couple days, with off-and-on flurries incrementally adding to that total. Should the mini storm continue, families vacationing in the San Bernardino Mountains this President’s Day weekend will, at last, see some real snow in the trees.

“I got an email this morning from a customer who said the conditions were awesome and that he wants to come back for more this weekend,” said Kevin Somes, a Snow Valley spokesman. “That’s a good synopsis for how people are feeling. They’re happy. Conditions are great. Perhaps the best this month.”

Miracle March 2018?

“We’re optimistic,” Somes said. “You have to be an eternal optimist in the ski business.”

As they have all season, resorts are making snow to supplement the real stuff.

“It sure feels like winter up here,” said John McColly, a spokesman at Mountain High in Wrightwood. “Everything looks white. The time is right, perfect for President’s Day weekend. We want the mountain tops to be white up here and really drive some business.”

While no new snow has fallen in Big Bear Lake, the low temperatures have made snowmaking at the Snow Summit and Bear Mountain resorts easier.

“We could arguably have the best conditions of the season this weekend with continued snowmaking through the week,” said Dan Nielsen, Assistant Director of Mountain Operations at Big Bear Mountain Resorts on their website.

Derek Schroeter, a meteorologist with […]    

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