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Santa Claus hits the Inland malls beginning Nov. 10

By in Press Enterprise on November 9, 2017

By Fielding Buck

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Twenty-one days before NORAD goes live with its Santa Claus tracker, the big guy will show up in the Inland Empire.

The area’s biggest shopping centers are launching their Santa meet-and-greets this weekend.

It’s not just sentiment. It’s business.

Offering photos with Santa is a good way to get families to drive to brick-and-mortar centers as e-commerce continues to grow.

Also, Santa creates opportunities for photographers to sell photo packages for $30-$75, depending on the number of prints and photo downloads.

Here’s what’s going on this weekend.

Galleria at Tyler: Santa arrives in the Forever 21 court on Saturday, Nov. 11. Regular hours are noon to 8 p.m. Sunday through Saturday and noon to 6 p.m. Sunday. Online reservations are available at

Ontario Mills: The mall will hold a celebration welcoming Santa to his throne in Fashion Alley at 9:30 a.m. Friday, Nov. 10. Hours will be 10 a.m.-8 p.m. This year’s display is sponsored by Gymboree Group and Universal Home Pictures, promoting the upcoming release of “Despicable Me 3” on home video. Expect “Despicable” activities while waiting for Santa.

New this year is a fast pass system for online reservations at

Victoria Gardens: It’s unclear what Santa is up to at this Rancho Cucamonga shopping center. It […]    

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