Pieology opens secret research restaurant aimed at outcooking build-your-own pizza rivals
By Nancy Luna Pielogoy has more than 140 locations across the nation. A new Aliso Viejo restaurant is ground zero for experimenation as the brand evolves within the tough categeory of build your own pizzas. (Courtesy Pieology)
In late fall last year, Pieology Pizzeria founder Carl Chang quietly opened a new R&D restaurant to test new menu items.
He hoped the Aliso Viejo restaurant, Pieology Pizzeria R&D, would fly under the radar without “the competition” looking over his shoulder, he said.
But when it comes to the fast-casual pizza wars, Chang learned it’s not easy to sneak anything past the competition.
“We had Blaze (Pizza) people in here the first day we opened,” Chang said.
Chang, who founded the first Pieology in Fullerton in 2011, said he wants to take Pieology to the next level by tweaking everything from the menu to the decor. Evolving, he said, is necessary to maintain its status as one of the pioneers of the exploding fast-casual pizza industry.
Pieology Pizzeria R&D is testing a new recipe made with premium milled Italian flour which results in a crispier crust. The new recipe has not rolled out to restaurants. (Nancy Luna, Orange County Register/SCNG)
Rancho Santa Margarita-based Pieology, founded by Carl Chang (shown), recently opened a research and development restaurant in Aliso Viejo. The restaurant is ground zero for experimentation. (Nancy Luna, Orange […]