Online holiday shopping bargains? Here’s one analyst’s view (plus some top-sellers, so far)
How do you know it’s holiday shopping season?
Well, tracking online shopping patterns has already started for at least one analyst.
Here are seven things Adobe Analytics tells us about the start of the annual retailing madness — and the associated deep discounting:
1. It’s not just you. Shopping is starting early! In November’s first 11 days, $13.9 billion was spent online nationwide in key gifting categories. That’s up 19.8 percent vs. a year ago.
2. That extra business may not be a predictor of the full season’s upswing since a year ago’s growth in the same period — up just 4.8 percent from 2015 — may have been stunted by the presidential election and this year is propped up by “steeper product discounts.”
3. This year’s upswing had cooled a touch by Veterans Day, when online merchants drew $1.3 billion, up 9 percent in a year. Adobe expects online retailing for the entire season to take in $107 billion, up 14 percent vs. 2016. Overall holiday shopping might rise 4 percent, according to the National Retail Federation.
The new Apple AirPods are demonstrated during an event to announce new products on Wednesday, Sept. 7, 2016, in San Francisco. (AP Photo/Marcio Jose Sanchez)
4. So where are the bargains, according to Abode? “Deep discounts likely motivating shoppers early in the season: TVs down 10.8 percent since Oct. 1, computers down 5 percent and toys down 9.8 percent,” said the report.
5. Top-selling toys on Veterans Day, according to Adobe: Spin Master Hatchimals; PJ Masks; Hasbro Baby Alive; Nintendo’s Switch and Super Mario Odyssey; Microsoft Xbox; and Sony PlayStation 4.
6. Top-selling electronics? Apple AirPods and laptops; Samsung tablets; Lenovo, Dell and HP laptops.
7. Online shoppers still rely on their desktop computers for the bulk of their transactions, but that’s clearly changing. According to Adobe, 64 percent of dollars spent […]