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NFL Week 5 in the L.A. TV market: Chargers get shoved aside by Rams again in CBS situation

By in Press Enterprise on October 4, 2017

By Tom Hoffarth

It was a simple tweet by KNBC-Channel 4 sports anchor Fred Roggin on Monday that provided enough red meat for many to feast upon: Ranking the NFL games from Week 4, the Chargers were at the bottom (or tied for fifth) for the least-watched game in the L.A. market. The Rams, however, were second behind the prime-time Colts-Seahawks.

But what the numbers really say behind that?

Checking with our sources, we got more information and found out:

1. Indianapolis at Seattle, Channel 4, 5:20 p.m.: 10.1 rating/19 share (824,000 viewers)

2. Rams at Dallas, Channel 11, 10 a.m.: 9.1 rating/24 share (750,000 viewers)

3. Oakland at Denver, Channel 2, 1 p.m.: 9.0 rating/21 share (750,000 viewers)
(*Insert large gap here)

4. Pittsburgh-Baltimore, Channel 2, 10 a.m.: 3.6 rating/9 share (281,000 viewers)

5. Chargers vs. Philadelphia, Channel 13, 1 p.m. 3.2 rating/8 share (266,000 viewers)

6. Miami-New Orleans at London, Channel 11, 6:30 a.m.: 2.8 rating/11 share (251,000 viewers).

Really not sure how an extremely early-start Dolphins-Saints could have been ranked higher in the Roggin listings than any other game, but … Let’s just go with our numbers.

It was easy enough to forecast that the Raiders-Broncos on KCBS-Channel 2 last Sunday – even if it was joined in progress because the network wanted to get to the overtime end of the N.Y. Jets-Jacksonville (yawn) game – would trump the Chargers-Eagles going head-to-head on KCOP-Channel 13 last Sunday. But it had almost three times the audience.

The Rams matching the Raiders was a bit of a surprise, but as the Rams’ game got closer to the end, and the Raiders’ started falling apart early, that outcome could be a tipping point in L.A. loyalty.

Last week, CBS had the NFL’s national doubleheader, but in L.A., Fox, which was only supposed to have a single game, had both the Chargers and Rams on their […]    

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