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NFL Week 13 in the L.A. TV market: Media calls an audible in the ‘Rams’ Sean McVay is a genius’ narrative

By in Press Enterprise on November 30, 2017

By Tom Hoffarth

As the ongoing narrative continues about the special powers of Rams coach Sean McVay, credit NFL Films for laying the groundwork. Weeks ago.

Somehow, on ESPN’s “Pardon The Interruption” Tuesday episode, this became a Tony Kornheiser/Michael Wilbon contentious talking point, with a vague reference to how NFL Films created this unintentional reveal during a video post about a Rams’ recent game. It apparently showed how McVay can get in his instructions to Rams quarterback Jared Goff — basically calling an audible for him based on what he sees of the opponents’ defense — prior to the moment when the coach-to-QB helmet audio hits its mandatory cut off.

And not taking into account that the defense has the last 15 seconds of the play clock ticking down to change its formation.

A USA Today story posted Sunday night gives credit for this observation coming from a Washington Post freelance bogger and his Twitter post, which credits it to a link on something he found on an NFL Films Twitter post: Four-plus minutes of a SoundFX feature.

Subsequently, NBC’s put up a post about it, crediting the USA Today piece for enlightening all of us. also makes note of USA Today and WaPo, and puts its own twist on the repurposed information by wondering if this is a trend for other teams.

Somewhere in all that, NBC media member Chris Simms sounded off to call it “cheating” and “unethical.”

All of which somewhat amuses the WaPo blogger. He since put up a Twitter post that all this “news” is about two weeks after his original post about it:

Weird to see this get picked up nearly 2 weeks after I tweeted it, I blame @Cianaf for that

— Mark Bullock (@MarkBullockNFL) […]    

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