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Move over Two-Buck Chuck: Target debuts $5 California Roots wine

By in Press Enterprise on August 29, 2017

By Samantha Gowen, Nancy Luna

Two-Buck Chuck, you’ve got some company.

Target on Monday announced it’s rolling out a new line of bargain wines, a $5 bottle called California Roots.

The wine comes in five blends made from California grapes: chardonnay, pinot grigio, moscato, cabernet sauvignon, and a red blend.

Sound familiar? Trader Joe’s in 2002 launched its popular Charles Shaw Wines at $1.99 a bottle. The wines are available in chardonnay, merlot, cabernet sauvignon, shiraz, sauvignon blanc, pinot grigio, and white zinfandel. The price has notched up over the years. At $2.99 a bottle it soon could lose its clever name. Three-Buck Chuck, anyone?

The Target wine will be on shelves at 1,100 Target stores nationwide beginning Sunday, Sept. 3, just in time for Labor Day cookouts.

“Wine, beer and other adult beverages are among Target’s fastest-growing categories,” the retailer said in a press release.

  • With craft beer sales one of the few bright spots at Target, the retailer said it plans to expand its alcohol selections at 300 stores nationwide, including seven in Southern California. (Nancy Luna, Orange County Register/SCNG)

  • With craft beer sales one of the few bright spots at Target, the retailer said it plans to expand its alcohol selections at 300 stores nationwide, including seven in Southern California. (Nancy Luna, Orange County Register/SCNG)

    With craft beer sales one of the few bright spots at Target, the retailer said it plans to expand its alcohol selections at 300 stores nationwide, including seven in Southern California. (Nancy Luna, Orange County Register/SCNG)

  • Target is expanding its beer selections in Southern California.

    Target is expanding its beer selections in Southern California.

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