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KVCR names Keith Birkfeld interim general manager

By in Press Enterprise on October 21, 2017

By Joe Nelson

The San Bernardino Community College District has announced that KVCR TV/FM’s former director of operations, Keith Birkfeld, has been appointed interim general manager.

Birkfeld joined the station earlier this year, assuming the director of operations role. In his new position, he will oversee all aspects of Inland Southern California’s PBS and NPR news affiliate stations – channel 24 on TV and 91.9 FM on radio. He will also manage the exclusive Native American TV channel First Nations Experience (FNX), according to a news release issued by the college district released Friday.

Birkfeld succeeds former Interim General Manager Mark Lágrimas.

“The future for KVCR looks bright with new leadership and new high-quality programming that our region needs and deserves,” said San Bernardino Community College District Chancellor Bruce Baron in a statement Friday. “We thank Mark for his service during a critical time of transition in KVCR’s history and wish him all the best.”

Birkfeld, a Riverside County resident, was a producer for independent films early in his career, then transitioned into an executive role at Metro-Goldwyn-Mayer, working for six years in MGM Worldwide TV Distribution and as a development executive in MGM Worldwide TV Production. He previously served as vice president of Worldwide Distribution for New Films International.

In a statement, Birkfeld called KVCR “a beacon of culture and education for our region.”

“I am humbled to have this once-in-a-lifetime opportunity to lead the station at such an exciting and dynamic time,” said Birkfeld. “We’ve got a remarkable slate of new and original productions that reflect our public mission of creating a more vibrant community. I look forward to collaborating with educators, business leaders, creative innovators and community members to seize our future.”

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