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Just the basics in Farmer Boys’ chili cheeseburger

By in Press Enterprise on October 11, 2017

By Fielding Buck

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Chili season has arrived early at Farmer Boys.

The Riverside-based restaurant chain has added a chili burger through the end of the year.

It’s been about five years since Farmer Boys has had one on the menu, according to marketing manager Daisy Alvarez. It also used to serve open faced chili sizes.

The new item, called the Double Chili Cheeseburger, a “revised and improved recipe” based on customer feedback.

“We asked guests what they were looking for in a chili burger, and what we heard back was obviously chili and cheese, but they didn’t want a lot of produce except for the onions and the pickle. So that’s what we did,” Alvarez said in a phone interview.

Farmer Boys’ chili features beef and spices, but no beans.

Farmer Boys used social media to pave the way for this week’s launch. In July, it tested the burger at select locations promoted to members of its app-driver Very Important Farmer Loyalty Club. Last week, VIF members were given the chance to preview the burger by booking restaurant reservations online, an unusual move for a fast casual chain.

The burger costs $4.99 and will be on the menu through […]    

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