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As loyal donors age, centers seek young(er) blood

By in Press Enterprise on September 27, 2017

By Kaiser Health News

When Corinne Standefer retires as a volunteer from the Lane Bloodworks in Eugene, Ore., this month, she will have donated 37 years of her life — and almost 19 gallons of blood.

The 89-year-old gave her first pint decades ago to help a friend who had cancer.

“When they called me and said ‘Could you donate again?’ I just started coming in,” she recalled.

So, every eight or nine weeks, as often as it’s allowed, Standefer would roll up a sleeve and become one of the prized older donors who contribute the bulk of the U.S. blood supply.

Overall, nearly 60 percent of blood donations come from people over 40 — and nearly 45 percent come from people older than 50, according to the AABB, an international nonprofit focused on transfusion medicine and cellular therapies.

There’s a problem with that, though. Like Standefer, many regulars are aging out of the donor pool. Increasingly, blood industry experts say, there are too few young people lining up to replace them.

“The older generations seemed to have internalized the message that we always have to have an adequate supply of blood on the shelves,” said Dr. James AuBuchon, president and chief executive of Bloodworks Northwest in Seattle. “The younger generations just seem less wired toward that message.”

A lifelong habit

For people who grew up during World War II — and their children, the baby boomers — blood donation was a civic duty that became a lifelong habit.

“It was a cultural thing to donate,” said Marie Forrestal, president of the Association of Donor Recruitment Professionals, or ADRP, a division of America’s Blood Centers.
That cultural norm has changed, though, and for nearly a decade, blood banks have focused on recruiting teens and young adults, often through high school and college blood drives.

“We’re trying to capture the people who are 16 and older,” […]    

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