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4 ways San Manuel Casino transformed its bingo hall into a rock and roll-filled experience

By in Press Enterprise on November 2, 2017

By Stephanie Schulte

Forget the swinging Rat Pack-stereotypes of Las Vegas, San Manuel Casino is literally turning up the volume with the completion of its Rockin’ Casino. It’s a spot where musical superstars such as the Rolling Stones and Elvis serenade gamblers via slot machines, Freddie Mercury and Michael Jackson look down on the masses from performance photos on the wall and platinum records from the likes of Led Zeppelin and Lenny Kravitz are embedded into the carpet.

In the newly completed Rockin’ Casino area, the former bingo hall, there’s also an expansion of Rock & Brews, the restaurant and bar co-created by Kiss stars Gene Simmons and Paul Stanley, and a frozen drink bar — like the kind you see in Las Vegas — with a rainbow of frozen drinks named after rock ‘n’ roll anthems like “Rock You Like a Hurricane” and “Pour Some Sugar on Me.”

“Rock and roll revolutionized popular culture and we felt our customer base would really identify with that,” said Loren Gill, San Manuel Casino’s general manager said. “We wanted to unify people by bringing that concept together with the food and gaming experience.”

  • People play slots at the new Rockin’ Casino expansion at San Manuel Casino in Highland on Thursday, Nov. 2, 2017. (Photo by Watchara Phomicinda, The Press-Enterprise/SCNG)

  • Paul Stanley of Kiss gives remarks during the unveiling of the expansion of the Rock & Brews restaurant at San Manuel Casino in Highland on Thursday, Nov. 2, 2017. (Photo by Watchara Phomicinda, The Press-Enterprise/SCNG)

    Paul Stanley of Kiss gives remarks during the unveiling of the expansion of the Rock & Brews restaurant at San Manuel Casino in Highland on Thursday, Nov. 2, 2017. (Photo by Watchara Phomicinda, The Press-Enterprise/SCNG)

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